SOUTH AFRICA: #FreeBornFreeMind
GLOBALGIRL MEDIA SOUTH AFRICA has launched a special digital campaign on the national elections! With #FreeBornFreeMind, the GlobalGirls in South Africa are taking to the streets of Johannesburg to ask the free-born generation how they feel about the elections, the various political parties, and the experience of voting for the first time.
For the first time since independence, a generation of young South Africans will be voting on the National Elections on May 7th. Referred to as the “free-born” because they were born after 1994 and the end of apartheid, all eyes are on this group of young voters. But who are they? How do they feel about their country, its history, and the current leadership? With more than 25 percent unemployment, the elections have generated a lot of interest among jobless young people – who comprise over 25 million of the eligible voting population. The project, called “Free Born, Free Mind,” asks the central question: “What do the 2014 elections mean to you?” An investigation of youth exercising their democratic rights, the report will also look at how digital and social media are influencing the young voters, what they want to see in civic and political discourse in their country, and ultimately how does it feel to experience “freedom” at the polling booth.
Join the conversation at #FreeBornFreeMind.